ant farm office

for product design studio, we were tasked to design a story, aesthetic, and props to inform designs for a bag and wearable. the project explores how wearables can reflect personal vs. corporate identity — corruption and truth, told from the perspective of a female office worker who has to grapple with her emotions on whether to "go with her gut" or give in to conformity. grace led graphics, soft goods, office uniform, and story across four phases: aesthetic discovery, carrier bag design, brand identity, and office training & uniform.

category soft goods · branding · creative direction · digital rendering
role graphics · soft goods · office uniform · story
scope brand identity · soft goods/fashion design · digital rendering · creative direction · zine design · website design
phases 01 aesthetic discovery · 02 carrier bag design · 03 brand identity · 04 office training & uniform
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